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Don't Call It That: A Naming Workbook By Eli Altman
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- Sales Rank: #466252 in eBooks
- Published on: 2014-01-24
- Released on: 2014-01-24
- Format: Kindle eBook
Review
"Whether you are naming the next emerging technology or the world's best cupcake company, you need a name to rise above the clutter and propel your success... If you're just starting out and have a big dream, Don't Call It That will give you the name that will take you there. Pithy and a fast read, insights are huge and the process works." -Alina Wheeler, author, Designing Brand Identity
Don't Call It That has been featured in The New York Times, Slate and The Globe & Mail.
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